Global Commerce
Sales funnel optimization with 85% increase in checkout completion
The Challenge
Global Commerce, an international retailer, was experiencing high cart abandonment rates and poor checkout completion on their e-commerce platform. Despite strong traffic and initial engagement, customers were dropping off during the purchase process, resulting in significant lost revenue opportunities.
Our Approach
- Conducted user testing and heatmap analysis to identify friction points
- Analyzed the entire customer journey from product discovery to purchase
- Implemented A/B testing on key pages and checkout steps
- Redesigned the checkout process to reduce friction
- Optimized page load speeds across the entire site
- Implemented exit-intent strategies to recover abandoned carts
The Solution
We completely redesigned Global Commerce's checkout experience based on user research and data analysis. The new streamlined process reduced the number of steps required to complete a purchase, implemented smart defaults, and provided clear progress indicators. We also optimized page load speeds and implemented a responsive design to ensure a seamless experience across all devices. Additionally, we created an effective cart abandonment recovery strategy using targeted email campaigns and exit-intent popups.
Results & Impact
Measurable outcomes and tangible improvements achieved through our partnership.
Increase in checkout completion
Reduction in checkout time
Increase in revenue per visitor
Reduction in support tickets
The optimization work done by Faamte has had a dramatic impact on our conversion rates. The streamlined checkout process has significantly reduced abandonment and increased our revenue.
Visual Results
